PROJECT: “Be More Here” influencer campaign

In a world of curated feeds and endless scrolls, Hyatt invited travelers to be more here. We handed our influencers disposable cameras (yes, the kind from the '90s) and challenged them to unplug, explore, and capture the good stuff—the real stuff. What came back was a mix of raw stills and personal content that told beautifully imperfect stories about being fully present. Because sometimes the blurry photos are the ones that stick with you.

PROJECT: Grand Slams + influencer campaign

I led World of Hyatt’s coverage of the tennis Grand Slams, creating engaging social content that highlighted the brand’s luxury experiences. This included an influencer ambassadorship campaign with tennis star Jessica Pegula, blending authentic storytelling with high-impact visuals and experiences to connect with fans and travelers alike.