PROJECT: “Be More Here” Social campaign
CLIENT: World of Hyatt

In a world of curated feeds and endless scrolls, Hyatt invited travelers to be more here. We handed our influencers disposable cameras (yes, the kind from the '90s) and challenged them to unplug, explore, and capture the good stuff—the real stuff. What came back was a mix of raw stills and personal content that told beautifully imperfect stories about being fully present. Because sometimes the blurry photos are the ones that stick with you.